We think that the Coke Cola campaign, "Unlock the 007 in you", coinciding with the release of SKYFALL 007, is a brilliant example of experiential marketing that created great viral results. At it's heart is a simple idea but the execution is what makes it great.
The campaign uses a vending machine placed in a very public location to engage customers and ask if they wish to win tickets to the new James Bond film. If the answer is 'yes' the customer is given a challenge which transforms their commute in to an action scene straight out of a thrilling Bond film!
The result - well apart from the obvious buzz created at the location you have the experience being tweeted and posted across a plethora of social media sites with the brand sitting comfortably in the background, supporting the whole activity.