Sometimes we see things that we know can't be real but the mind tricks us and common sense goes straight out of the window!
So hats off to Pepsi for blowing our minds and 'Maxing' out the world of possibilities with this exquisite piece of augmented reality!
We won't spoil the awesomeness by telling you how they did it, but click the video below and be prepared to see aliens, tigers and abducting monsters right in front of you!
For anyone who ever doubted it, skating is still cool. And to prove it, its headed straight to the top of the cool list by opening up a skate park at Selfridges!
Take a look at the pics and see for yourself.
For those who participate in the act of all things skate, get down there and check it out!
We all do it! We go to a shopping mall empty handed and leave with bags of shiny new things, some of us wondering what just happened and how did I afford all this!?
Brazilian advertising agency Loducca is radically encouraging a change in this habit. 'A Loja Vazia' or 'The Empty Shop' first popped up in a mall in Sao Paulo last year with the simple instruction – 'bring clothes to the shop instead of taking them from the shop'.
The reason? To collect clothes to help those in need. An innovative new way of approaching charity and the collection of clothing donations, 'A Loja Vazia' is a sleek pop-up store that starts as literally an empty shop in the middle of a mall acting as a drop-off for donated clothing.
Stylists man the shop each day and create fashionable displays of the donated clothes as if the store were a typical high-street fashion store. The store is emptied each night ready for the next days donations and the process begins again. The result? Well, VillaLobos mall managed to collect 3.2 tons of clothes and help thousands of people in need!
Amazingly, the project has been designed as an open-source platform meaning any individual or company can access the plans, communications campaign and all other details for free!
'A Loja Vazia' has already hit the UK, with the first popping up in Manchester's Arndale in earlier this year.
Who would of it thought, charity becoming premium!
