A quick snap shot from the retail trends presentation, have you seen the new retail channel that may well be coming your way quicker than you realise?
French Connection have set up their first ever Youtique which allows their customer an entirely new way to shop online. Louise Roe, Stylist, will talk you through how to use it but essentially you are on Youtube whereby you can see a store of sorts as though through a camera lens. You shop by occasion, explore what it looks like, even how to wear it and then essentially buy it through Youtube!
Give it a try and see what you think. Our thoughts.....a very interactive shopping experience that the likes of ASOS have skimmed the surface with their highly successful catwalk. Theatrically then, this should go to new depths and be a huge success!
Wednesday, 8 June 2011
Thursday, 5 May 2011
Proxi Marketing
The next trend in the 'Future of Retailing' presentation is something you'd expect to see in a Sci-fi movie - Proxi Marketing
We first saw it in the Minority Report. You know, that part in the movie where Tom Cruise walks through the shopping mall and the shops are calling out to him letting him know that that jacket he tried on last week is now in the sale. OK, so that worked in the sci-fi world based on retina scanning but in todays world this type of proximity communication is becoming a reality through the use of GPS enabled phones.
Many of you I'm sure have already dabbled with permission marketing whereby a customer gives you their permission to contact them every now and then to let you know what's going on instore through the power of text. The problem with this type of marketing is 9 times out of 10 the customer is no where near a store and forgets all about it the moment they close that message.
If only you knew when they were close by and you could then send them something that was specific to that store on that day?
This is where Proxi Marketing comes in. Once your customer has given their permission, your systems will have a very clever algorithm that identifies when your customer is close by through the use of their GPS phone. Once identified you can then send them a message such as "Hi Steve, we see you're round the corner from your local Clapham store. Why not pop in and use this unique discount code and get 10% off any purchase today!". I might be in a rush, I might not need any more music, but just maybe I'm looking for that new Take That album and just maybe I'll pop in and buy it there and then just because I have that discount code.
Of course proxi marketing is not just about giving discount codes. In a world where we are now informed customers, this provides a great stream to communicate endless information that engages todays customer, right here, right now, just outside your store.
O2 is currently trialing this on a London based scheme with brands such as Starbucks, Superdrug and L'Oreal. During the trial in the US, 65% of customers made a purchase as a result of the proxi message*.
Is your brand involved? If not, this could be a great opportunity for you to get onboard and drive sales through this new technology!
* Figures from GDR Global report 2011
We first saw it in the Minority Report. You know, that part in the movie where Tom Cruise walks through the shopping mall and the shops are calling out to him letting him know that that jacket he tried on last week is now in the sale. OK, so that worked in the sci-fi world based on retina scanning but in todays world this type of proximity communication is becoming a reality through the use of GPS enabled phones.
Many of you I'm sure have already dabbled with permission marketing whereby a customer gives you their permission to contact them every now and then to let you know what's going on instore through the power of text. The problem with this type of marketing is 9 times out of 10 the customer is no where near a store and forgets all about it the moment they close that message.
If only you knew when they were close by and you could then send them something that was specific to that store on that day?
This is where Proxi Marketing comes in. Once your customer has given their permission, your systems will have a very clever algorithm that identifies when your customer is close by through the use of their GPS phone. Once identified you can then send them a message such as "Hi Steve, we see you're round the corner from your local Clapham store. Why not pop in and use this unique discount code and get 10% off any purchase today!". I might be in a rush, I might not need any more music, but just maybe I'm looking for that new Take That album and just maybe I'll pop in and buy it there and then just because I have that discount code.
Of course proxi marketing is not just about giving discount codes. In a world where we are now informed customers, this provides a great stream to communicate endless information that engages todays customer, right here, right now, just outside your store.
O2 is currently trialing this on a London based scheme with brands such as Starbucks, Superdrug and L'Oreal. During the trial in the US, 65% of customers made a purchase as a result of the proxi message*.
Is your brand involved? If not, this could be a great opportunity for you to get onboard and drive sales through this new technology!
* Figures from GDR Global report 2011
Tuesday, 29 March 2011
High five!
Following our recent talk to a large food retailer around the 'Future of Retailing' we will be sharing some of those findings across the next few months with you all!
So let's get started!
VeinID payment
My bank sent me a new card last week and at last they have joined the contactless movement. Fantastic, but this technology will soon to be the Betamax of the payment world. Even though it makes paying quicker you still need to remember to pick your debt card up in the morning.
Enter VeinID technology.
The biggest trial of which has been carried out by a collaboration between Hitachi and Coca-Cola in Japan with the introduction of high street vending machines that use VeinID as a payment technique.
Let's back up a second. OK, so we all know there has been lots of discussions around fingerprint ID and the potential for using this as a unique payment method. Problem being is, with the use of a bit of silicon and your morning coffee cup I could replicate your fingerprints and empty your account before lunchtime.
However, the vein map in your hand is just as unique and impossible to replicate.
Hence VeinID vending machines. Watch the video and see for yourself!
This unique payment method means the ultimate in convenience no matter where you are regardless if you have your wallet or not.
One way technology will really make our lives that little bit easier in the future.
So let's get started!
VeinID payment
My bank sent me a new card last week and at last they have joined the contactless movement. Fantastic, but this technology will soon to be the Betamax of the payment world. Even though it makes paying quicker you still need to remember to pick your debt card up in the morning.
Enter VeinID technology.
The biggest trial of which has been carried out by a collaboration between Hitachi and Coca-Cola in Japan with the introduction of high street vending machines that use VeinID as a payment technique.
Let's back up a second. OK, so we all know there has been lots of discussions around fingerprint ID and the potential for using this as a unique payment method. Problem being is, with the use of a bit of silicon and your morning coffee cup I could replicate your fingerprints and empty your account before lunchtime.
However, the vein map in your hand is just as unique and impossible to replicate.
Hence VeinID vending machines. Watch the video and see for yourself!
This unique payment method means the ultimate in convenience no matter where you are regardless if you have your wallet or not.
One way technology will really make our lives that little bit easier in the future.
Friday, 4 March 2011
The human touch
Integrating technology in-store can be great fun and really interactive for customers but sometimes you just can't beat a personal touch.
Waterstones has collected real reviews from real people, staff and customers, and put them right there on the shelf to summarise the books in a friendly, simple way.
Books are so personal and with such a huge choice it's nice to have a little helping hand from someone you know has read the book. Just like receiving a hand written letter, there's something more powerful and honest about reading something you know someone has taken the time to hand write. With all this new technology flying about it's important not to loose sight of it!
Waterstones has collected real reviews from real people, staff and customers, and put them right there on the shelf to summarise the books in a friendly, simple way.
Books are so personal and with such a huge choice it's nice to have a little helping hand from someone you know has read the book. Just like receiving a hand written letter, there's something more powerful and honest about reading something you know someone has taken the time to hand write. With all this new technology flying about it's important not to loose sight of it!
Red Bull Mini Drome
On 15th January 2011 I checked out the Red Bull Mini Drome event at York Hall in Bethnal Green, East London. This was the world's smallest velodrome ramp and the first event of its kind to be held!
I grew up riding a bmx on wooden skate parks in Derby so it felt cool to be at this vibrant and unique ramp event surrounded by fixed gear riders from across the capital!
Male and female cyclists were invited to test their nerve and compete in day of gnarly high-speed action to be crowned king of the ring! Over 100 competitors applied which was crazy to see! A hip hop DJ provided beats for the night whilst a live MC kept the crowd entertained!
After several hours of pedal power, sore legs and bruised egos the event was won by Mongoose pro Chris Akrigg who set a new world track record over 10 laps, recording a time of 35.473 seconds!
Helmets off to Chris and hopefully this could be the start of many more Mini Drome events held across the UK. Check out the link below for pictures of a great days riding!
Image care of Red Bull.
Wednesday, 19 January 2011
The latest innovation in street furniture
OK, I have just been wowed by the most unlikely of sources...a crossing light!
As a busier Londoner I have almost been run over many times trying to cross the road before the green man disappears! Not sensible, I know.
But this latest invention my help save my life more than once. In Balham high street they have installed new lights that help people know how long they have left before the red man appears with a large digital countdown.
This may not be anything new? You may have it in your high street already. But either way, I'm impressed.
Click the video and see for yourself.
Happy crossing :)
Wednesday, 5 January 2011
Top brands - what you said...
Welcome back to one and all! A happy new year to you and may we wish you all the best for 2011.
It seems that the overwhelming response to the last blog has show several clear winners who you all thought were the top brands for 2010. Here is what you all said:
Number 3: Red Bull
The brand that started off as just an energy drink back when Lucozade was sitting comfortably all on its own, has triumphed it the world of extreme, fast, action sports. And 2010 was the cherry on the ever-expanding cake, double champion F1 winners! As Roger Williams from Rail Gourmet put it 'beating the F1 giants at their own game' has been a huge success for the brand and rightfully given them a place in the top 3.
A great example of a brand thinking differently. Want the best selling drink in our market place - lets get involved in all the 'cool' sports and spend our budget there instead of TV ads. And not just get involved but radically change the face of that sport. By sponsoring Travis Rice's new snowboard movie That's it, That's all, they were able to change the way we view the sport forever by shooting in HD for the first time. Now every rider wants a bit of Red Bull and they are everywhere in the world of snowboarding.
Number 2: Waitrose
The supermarket everyone wants to shop at but for most it's simply too expensive and the lack of branded goods makes it inconvenient. But this has been part of the brand make-up for a long time and is part of what makes it different. However, along comes a recession, one of the worst ever. So what do Waitrose do now? People have much less to spend and competition is fierce. Of course their most loyal of customers are still in the stores but the brand needs more customers.
It's a very brave thing to change the DNA of a brand but sometimes it's the right thing to do. In come the independent brands and along comes their very own value range - 'essentials'. In our mind, the right step forward and clearly the right thing for the business. LFL sales are up 5.9% in a time when many others are finding it tough.
As if that wasn't enough, they even created a new format and entered the ring by opening high street stores. Something tells me we'll be seeing more of these in 2011.
A great example of looking ahead and facing the reality of a changing market and doing something about it before it happens. Well deserved second place!
Number 1: Comparethemarket.com
What an advertising campaign. Can you imagine being the board who had to sign off a meerkat copycat site to spearhead the business and take them forward to great and wonderful things?!!! Hats off then to those people who had the belief in VCCP to create such an amazing campaign. As Ian Hetherington from SSP puts it 'The way they have taken something as boring as insurance and made it fun is truly brilliant! Its incredible how many people talk about it in the pub'.
With pop up meerkat doing book signings and topping the Amazon book chart some would say it's 'Simples' others would simply say remarkable.
So congratulations to the meerkats for winning the 2010 Top Brand. But who will shine in 2011? Who will take that next leap of faith the show the world that you can do things differently?
Perhaps your brand...
It seems that the overwhelming response to the last blog has show several clear winners who you all thought were the top brands for 2010. Here is what you all said:
Number 3: Red Bull
The brand that started off as just an energy drink back when Lucozade was sitting comfortably all on its own, has triumphed it the world of extreme, fast, action sports. And 2010 was the cherry on the ever-expanding cake, double champion F1 winners! As Roger Williams from Rail Gourmet put it 'beating the F1 giants at their own game' has been a huge success for the brand and rightfully given them a place in the top 3.
A great example of a brand thinking differently. Want the best selling drink in our market place - lets get involved in all the 'cool' sports and spend our budget there instead of TV ads. And not just get involved but radically change the face of that sport. By sponsoring Travis Rice's new snowboard movie That's it, That's all, they were able to change the way we view the sport forever by shooting in HD for the first time. Now every rider wants a bit of Red Bull and they are everywhere in the world of snowboarding.
Number 2: Waitrose
The supermarket everyone wants to shop at but for most it's simply too expensive and the lack of branded goods makes it inconvenient. But this has been part of the brand make-up for a long time and is part of what makes it different. However, along comes a recession, one of the worst ever. So what do Waitrose do now? People have much less to spend and competition is fierce. Of course their most loyal of customers are still in the stores but the brand needs more customers.
It's a very brave thing to change the DNA of a brand but sometimes it's the right thing to do. In come the independent brands and along comes their very own value range - 'essentials'. In our mind, the right step forward and clearly the right thing for the business. LFL sales are up 5.9% in a time when many others are finding it tough.
As if that wasn't enough, they even created a new format and entered the ring by opening high street stores. Something tells me we'll be seeing more of these in 2011.
A great example of looking ahead and facing the reality of a changing market and doing something about it before it happens. Well deserved second place!
Number 1: Comparethemarket.com
What an advertising campaign. Can you imagine being the board who had to sign off a meerkat copycat site to spearhead the business and take them forward to great and wonderful things?!!! Hats off then to those people who had the belief in VCCP to create such an amazing campaign. As Ian Hetherington from SSP puts it 'The way they have taken something as boring as insurance and made it fun is truly brilliant! Its incredible how many people talk about it in the pub'.
With pop up meerkat doing book signings and topping the Amazon book chart some would say it's 'Simples' others would simply say remarkable.
So congratulations to the meerkats for winning the 2010 Top Brand. But who will shine in 2011? Who will take that next leap of faith the show the world that you can do things differently?
Perhaps your brand...
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