How can you raise awareness and generate interest in a brand or product that doesn't cost the earth?
We think that the Coke Cola campaign, "Unlock the 007 in you", coinciding with the release of SKYFALL 007, is a brilliant example of experiential marketing that created great viral results. At it's heart is a simple idea but the execution is what makes it great.
The campaign uses a vending machine placed in a very public location to engage customers and ask if they wish to win tickets to the new James Bond film. If the answer is 'yes' the customer is given a challenge which transforms their commute in to an action scene straight out of a thrilling Bond film!
The result - well apart from the obvious buzz created at the location you have the experience being tweeted and posted across a plethora of social media sites with the brand sitting comfortably in the background, supporting the whole activity.
FAB Awards night 2013, what an outstanding evening; great location, superb company and a few pieces of pure genius. Here are some of our favourites from the night:
The new packaging design, called 'Electro', for Bombay Sapphire is amazing - it uses electroluminescent ink and a hidden mechanical sensor / switch which then sends a current through the pathways in sequence, and creates a mesmerising cascading effect on the shelf drawing attention from browsing customers. Brilliant!
The advertising campaign 'We All Make The Games' for McDonalds really impressed us as it tapped into user-generated content with people sending in images of their Games moments with them being incorporated directly in to the campaign via a bespoke website and facebook page.
Another campaign that we liked for McDonalds was 'Next stop, McDonalds' where the side of a bus morphed in to a takeout window, giving McDonalds the chance to interact with drivers and to demonstrate how easy it would be to stop at the next drive through window. Great product placement.
Photo courtesy from http://www.coloribus.com
The scale of the Deep Ridged campaign for Walkers blew our mind! Basically Britain's tallest ever freestanding climbing wall was built in the shape of a Walkers Deep Ridged crisp. The public and celebrities were then invited to climb and this resulted in both traditional and online viral campaigns.
The Coca Cola magazine amplifier was too cool - Just roll it up, plug your iPhone and amplify your party! Basically to celebrate Coca-Cola FM first birthday, Capricho Magazine subscribers received their magazine with a special cover that allowed readers to transform the magazine into an iPhone sound amplifier.
Congratulations to everyone that was awarded a FAB, we thought that the quality of work was top notch and we were delighted to be on the panel judging with this level of creativity!
