Wednesday 17 July 2013

Tapestry - enabling cross channel retailing

Ok, think about the last time you went shopping.

Did you see something you liked, but it was in the first shop you went to so you didn't buy it. You carried on, the day passed and now you haven't found anything else. You know you should go back and get that first item but now your hot, bothered, late and just want to go home.

Well now a piece of digital technology has come along that will make this moment, and more, so much easier. Tapestry.



Since fast fashion hit the high streets, individual curation of fashion has shot through the roof. The likes of Asos have fuelled this but only through one channel. Tapestry completes the ultimate fashion curators tool kit by allowing you to gather and curate whilst you shop, travel, work or at home. Watch the video above and you'll see what we mean.

Now that's clever. Gather info whilst you shop. Get inspired by mags and add that to the mix. Get alerts, discounts and rewards. And buy anytime, anywhere once you've made your mind up.

Amazing.

The guys at Tapestry are keen to expand this technology so if you're a retailer and fancy being at the forefront of cross channel digital retail, give them a call and qualify for a free trial in your store. Just like the Diesel store at Westfield.

Oh, and that first item you knew you should of bought in the first place, well now you just buy it on your way home from your Tapestry app and get it delivered the next day. That's true cross channel retailing!