We saw this in a recent Trendwatching report, we loved the idea and it is yet another good example of experiential marketing, hence the blog.
Basically, Dutch coffee company Douwe Egberts came up with a campaign dubbed "Bye Bye Red Eye" based on a simple idea of offering coffee to people in areas where red eye prevails.
The company took a typical coffee vending machine and installed facial recognition technology together with a mechanical barista and placed the machine in a prime position at Johannesburg’s O.R Tambo International Airport (July 2013).
The main hook with the machine is that it has no buttons or method of payment - the currently it requires is a yawn. Once the machine recognises a yawn then it dispenses a free coffee!
Can we have one in our office?!?!
