Old v's New

Just the other day I was telling some friends about the beauty of old and I gave an example of a fishmongers in Borough Market, London. I didn't know the shop name but what I do remember was it's authenticity and refusal to change even though many of the original surrounding stalls and shops were shedding their old, traditional look and feel for a more modern and contemporary facelift.

My point was that with the recent rise in consumer trends towards organic, healthy and eco the more traditional shops were likely to benefit as consumers return to the 'local, independent green grocer' appeal.

The thing that I really loved about the fishmongers stall was that it had an old, gnarly wooden counter which was piled high with ice and many different types of fish. I didn't mind that the counter was crooked and leaked, in fact quite the opposite, it made the shop feel more authentic and like they were real fish experts. All in all a very authentic experience, a bit edgy and tired but cool all the same - in fact it reminded me some of the store in the gritty parts of west end of London.


(Above - A picture of the original store)

I returned to Borough Market and to my dismay they were just finishing a new fit out of the fishmongers - it's still a fishmongers but now it has a restaurant aspect and there is a brand new counter, all straight and leak-free! I must admit that the fishmongers looks great with it's new facelift and if i didn't know what it looked like previously I would be very impressed - but I miss the age and tradition of that counter and what it gave to the stall.


(Above - A picture of the new and improved store)