Thursday 22 January 2009

A World within a World

To follow on where Sammi left off, what a truly amazing place - potentially one of the best shopping-centre-experiences in the World?! Having spent time in HK and being blown away by their fascination with shopping Malls, Westfield White City is reminiscent of of their glamour and splendour.

As a customer it felt spacious, light and airy (bearing in mind this was a Monday evening). The absence of any hard angular lines makes the space feel fluid and easy to navigate. The wayfinding pods not only look fabulous but also work well with touch screen technology used in such a human way you'd think it was designed by Apple. The stores are great, feeling like a collection of flagships to the point that your never sure where to look next.

As a designer, inspirational. Enough said. Any aspiring designer should get down there and understand not only that it looks good, but also why it all works so well.

As a real person in the real World at a time of an economic downturn....its timing is the only downfall. Nothing Westfield could do about that, but it does feel slightly superficial and not part of the real World.

Still, great experience. Go see it.

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