Locally sourced food is ever present in today’s market place with everyone from Tesco to Jaime claiming such support for our countries producers. And some clearly do it better than others as traceability has recently shown.
In to this already established ring enter the Farm Collective. Representing in the green corner ‘the new movement in food’, FC promotes itself as using UK sourced food to provide its customers with fresh, natural, and good quality food.
The difference with FC is that they are very clear about who they buy from and are very vocal and proud of their suppliers. As the name suggests, they have a Collective of suppliers who have to fulfil a set criteria proving their ‘UK’ness’, commitment to animal welfare and the exclusion of nasties in their produce.
And having just visited the new addition to the trendy streets of Farringdon I must say, I was impressed. Greeted by friendly staff that clearly love working there, I was tempted to try the ‘Best sausage roll in London supplied by a nice lady called Kitty’. To quote the esteemed Borat, all I have to say is “Wawa Wee wa!”
The space itself is nicely kitted out with a sense that these guys really believe in what they are doing rather than just recreating a craze. The bright flashes of colour against the heritage colours and natural materials really helps make it jump out to any passing customer and the food is just there in front of you without any fuss.
Definitely one to go see and watch out for. I expect we’ll be seeing a lot more from Farm Collective over the next few years.
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