So the guys who original created Howies are back with a brand new adventure - Hiut Jeans Co. These are guys who know how to create a brand from little more than love and determination. So can they do it again?
Howies become the uniform for all those in the know who love the outdoors and getting muddy. From mountain bikers, BMXers, skaters and surfer alike, Howies clothing was well designed, rugged and cool. Having been bought out by Timberland and now a VC deal, who knows where the brand will end up. I can't blame the guys for selling out but the brand did change, and it was clear to see.
So now, at their own confessions, they are learning from their lessons and starting all over again, in their very own unique way.
Hiut Denim is born out of a town that loves denim. Its history is in denim. A now, once again it is making denim.
In our eyes they have started well. A great brand story showing openness and a clear vision. The website is full of social stuff that is so David and Clare. The shopping process is very user-friendly and it even works on mobile. Simple, easy to use and pleasing on the eye.
So will they do it again? Time will tell, but I hope so.
Good luck guys.
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