Number 8: Nike Fuel Station

Continuing with our Top 10 things that have got us most excited in 2012 - in 8th place is....

The Nike Fuel Station (opened in March 2012) is a must visit as this, we believe,  is the future of retail



The Fuel Station represents the new Nike+ product range. The Nike+ product range is super clever… it uses integrated digital technology to measure the wearers physical activity and then sends this info to a range of devices where the user can review, set goals and share their performance.

So, its not surprising that the Nike+ Fuel Station embraces the use of technology to support the retail story and it does so flawlessly and in an incredible way.  You can see how the designers must have had a deep understanding of the different ways that technology could be implemented in order to generate such a number of creative ways to help support the Nike+ sales pitch. So what’s so special about this retail experience? Where to start…..

-       The instant you step through the door your movement is tracked (using a camera), turning the red interactive wall green as you move past it.



-       Next, you are encouraged to play with the Fuel pod (powered by Microsoft Kinect) it tracks your movements, recreates your silhouette on the wall in front of you. Then, cleverly, give Nike your email address and they email with your 30-second clip so you can share it.

-       In the changing rooms mirrors will turn on to play inspirational videos of famous Nike runners demonstrating the products.

-       Computer stations dotted around help users set-up the Fuel Band so that you can walk out of the store already to rock 'n’ roll.

-       The shop does not carry all stock, instead there are iPads on the wall that double up as an interactive catalogue.

-       QR code cards use augmented reality so customers can see how a Nike shoe is made and what it does.

-       There is also a treadmill and a series of cameras that will record you running. This information then magically appears on an iPad that you can then discuss with a sales assistant.

-       We also loved all of the small details too such as the light box shelving and the digital time readings that appear through the wooden paneling.

You really must see it to believe it… hats off to you Nike for setting the way with technology in retail!

Find out more about Nike Fuel: