When challenged to create something to celebrate friendship day (30th July: actually created by the Greeting cards industry btw...!) the creators designed a new vending machine that looked exactly like the old one. Only it was twice the height and vended 2 bottles for the price of one. Which is nice.
The thing is, its friendship day, so you'll need a friend to help you...because the coin slot and buttons are 2.5m off the ground!
Watch this video to see how the designers created something so simple but so engaging they raised sales in each vending spot by 1075%!!!!!!!!!!!!
For me, this was design in the truest sense. They took a challenge. Explored the essence of the celebration. Thought about the interaction. And then rewarded that interaction.
The interaction was the design, not the product. It's when designers think in this way, we get those results that make us go wow! Just look at how many of those people were smiling and laughing whilst using it. Thats good design.
That's why, although small, the Coke Friendship Machine gets our No.2 vote!
Because, remember, Christmas is coming :)
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