Pretend for a moment you don’t know anything about TOMS . . . walking into their new flagship store, the interior is welcoming and considered in all respects. Grab an (amazing) coffee, browse the product and it’s just now you will begin to notice an underlying sense of honesty and dedication to their cause. It’s up to you how much you want to know about how TOMS works, the humble and thoughtful approach definitely is refreshing. Once you do a lap of the store and admire the amazing yet informative illustration, you will be blown away by this brand and what they stand for.
TOMS // The TOMS Story from Giant Ant on Vimeo.
Just one (of many) amazing facts we learnt: Each bag of TOMS Roasting Co. Coffee sold provides 140 litres of safe water, a week's supply, to a person in need.
Whether or not you support what TOMS stands for, this store is unique and the products are great (did we mention the coffee?). The fact they also have incorporated helping those in need so seamlessly into the retail model, makes us wonder why are there not more brands like TOMS.
Could this be the beginning of changing the perception to non-profit retail in the UK???
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