Tuesday 29 March 2011

High five!

Following our recent talk to a large food retailer around the 'Future of Retailing' we will be sharing some of those findings across the next few months with you all!

So let's get started!

VeinID payment
My bank sent me a new card last week and at last they have joined the contactless movement. Fantastic, but this technology will soon to be the Betamax of the payment world. Even though it makes paying quicker you still need to remember to pick your debt card up in the morning.

Enter VeinID technology.

The biggest trial of which has been carried out by a collaboration between Hitachi and Coca-Cola in Japan with the introduction of high street vending machines that use VeinID as a payment technique.

Let's back up a second. OK, so we all know there has been lots of discussions around fingerprint ID and the potential for using this as a unique payment method. Problem being is, with the use of a bit of silicon and your morning coffee cup I could replicate your fingerprints and empty your account before lunchtime.

However, the vein map in your hand is just as unique and impossible to replicate.

Hence VeinID vending machines. Watch the video and see for yourself!


This unique payment method means the ultimate in convenience no matter where you are regardless if you have your wallet or not.

One way technology will really make our lives that little bit easier in the future.

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