Waterstones has collected real reviews from real people, staff and customers, and put them right there on the shelf to summarise the books in a friendly, simple way.
Books are so personal and with such a huge choice it's nice to have a little helping hand from someone you know has read the book. Just like receiving a hand written letter, there's something more powerful and honest about reading something you know someone has taken the time to hand write. With all this new technology flying about it's important not to loose sight of it!
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