Nike Sportswear “Live for the Game” in the Ultralounge Selfridges
A few of us from the office were invited to join John McEnroe and George Lamb in conversation at the Ultralounge in Selfridges this week. Nike Sportswear (NSW) have created an alternative viewing space to watch Wimbledon. With a range of viewing screens which you can view from pretty much any angle and chill out within a very cool auditorium surrounded by NSW Summer 2011 performance inspired and casual clothing.
What surprised me was that it was not the usual tennis inspired theme with its dark interior comprised of different wooden textures, silvery tennis balls and retro accessories - including taxidermy! John McEnroe has been with Nike since 1978 when he signed one of the first professional endorsement deals in Tennis. The space and its design seemed to link this long history with tennis and sports with attention to detail, modern graphic touches and quality and bespoke clothing design. You are able to purchase individually numbered polo shirts which you can personalise with embroidery and a choice of tennis inspired icons.
With the rain in London at the moment it is a great alternative to queuing with umbrellas! The John McEnroe discussion was interesting, along with the canapes and wine it was a great night in London’s luxe department store!
No comments:
Post a Comment