Wednesday 8 June 2011

Youtube + Shopping = Youtique

A quick snap shot from the retail trends presentation, have you seen the new retail channel that may well be coming your way quicker than you realise?

French Connection have set up their first ever Youtique which allows their customer an entirely new way to shop online. Louise Roe, Stylist, will talk you through how to use it but essentially you are on Youtube whereby you can see a store of sorts as though through a camera lens. You shop by occasion, explore what it looks like, even how to wear it and then essentially buy it through Youtube!


Give it a try and see what you think. Our thoughts.....a very interactive shopping experience that the likes of ASOS have skimmed the surface with their highly successful catwalk. Theatrically then, this should go to new depths and be a huge success!

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